Collaborate With Us

Collaborate With Home Stitchery Decor

Put Your Brand in Front of an Engaged Creative Audience

Looking for a creative way to introduce your brand, product or platform to makers, sewists, creative entrepreneurs and small-business owners?

Let’s create something worth watching, reading or sharing.

Home Stitchery Decor works with select brands, businesses and creators to develop authentic content partnerships designed around the audience — not simply around an advertisement.

From dedicated YouTube features and sponsored content to editorial placements, social distribution and ongoing partnerships, collaboration opportunities can be tailored to your campaign and goals.

REQUEST A COLLABORATION

Why Work With Home Stitchery Decor?

Home Stitchery Decor isn’t simply a media website.

It’s a working creative business.

I use the same kinds of products, platforms and services that my audience uses to create, market and grow — which gives brands an opportunity to demonstrate what their product can actually do in a real-world environment.

Partnership content can combine education, demonstration, storytelling and authentic product use to create something people actually want to watch, read or share.

Your brand becomes part of the content — not an interruption to it.

Meet Jolene Airey

Creator. Entrepreneur. Author. Educator.

I’m Jolene Airey, founder of Home Stitchery Decor.

My work combines sewing and crafting with entrepreneurship, e-commerce, YouTube, digital products, affiliate marketing and online business.

I’m also the author of From Zero to YouTuber: The Ultimate Guide to Starting and Scaling Your YouTube Channel and have been invited to share my experience as a guest lecturer with post-secondary students.

I’ve built Home Stitchery Decor by learning how creative ideas become products, content and business opportunities.

That experience gives me something particularly valuable when working with brands:

I understand both the creator and the business side of a campaign.

Collaboration Opportunities

YouTube Brand Partnerships

Put your brand at the centre of the story.

Opportunities range from natural product or platform integrations to dedicated long-form YouTube brand features built around your campaign.

Depending on the partnership, content can include real-world demonstrations, tutorials, creative projects, business workflows and original concepts designed specifically around your product or service.

Sponsored Content

Looking for something beyond a traditional advertisement?

Sponsored content can be developed around products, platforms and services that genuinely fit the Home Stitchery Decor audience.

Campaigns may include tutorials, demonstrations, educational content, launches, challenges and other original concepts.

Blog & Editorial Collaborations

Home Stitchery Decor accepts select commercial editorial partnerships relevant to sewing, crafting, e-commerce, content creation and creative entrepreneurship.

Opportunities may include:

  • Guest content
  • Contextual placements
  • Sponsored articles
  • Product or platform features
  • SEO-focused content
  • Content distribution

All editorial collaborations are reviewed for quality and audience relevance.

Social & Content Amplification

Extend a collaboration beyond a single piece of content.

Depending on the campaign, additional content and distribution opportunities may be available through:

YouTube • Pinterest • Instagram • Facebook • LinkedIn

This can include short-form video, social content, Pinterest content, follow-up promotion and coordinated campaign distribution.

Affiliate Partnerships

I welcome affiliate relationships with companies whose products and services are genuinely relevant to my audience.

I’m particularly interested in partnerships involving:

Sewing • Crafting • E-Commerce • Creator Tools • AI & Technology • Small Business • Education • Content Creation

Affiliate partnerships can also complement sponsored campaigns, allowing a successful collaboration to continue generating exposure and results beyond the initial campaign.

Affiliate arrangements are separate from sponsored-content fees unless otherwise agreed.

Speaking & Guest Lecturing

I’m available for select speaking engagements, workshops, interviews, guest lectures and educational collaborations.

Topics can include YouTube, content creation, creative entrepreneurship, e-commerce, selling handmade products, digital marketing and building an online business.

Reach Beyond Your Usual Audience

Sometimes the biggest opportunity isn’t reaching more people who already know your industry.

It’s reaching people who don’t.

Home Stitchery Decor provides an opportunity for technology, AI, e-commerce, creator and business brands to demonstrate their products inside a real creative small business.

For sewing and craft companies, the opportunity is different but equally valuable: reaching an audience already interested in making, learning and creating.

Either way, the goal is the same:

Connect the right product with the right audience through content that makes sense.

Who We Work With

Home Stitchery Decor welcomes inquiries from companies serving:

  • Makers and DIY audiences
  • Sewists and crafters
  • Creative entrepreneurs
  • Handmade-business owners
  • E-commerce sellers
  • Content creators
  • Small-business owners
  • People learning creative or entrepreneurial skills

This can include craft and sewing brands, technology companies, AI platforms, e-commerce services, creator tools, business software, educational companies and other products or services that could genuinely benefit the audience.

Every Partnership Starts With Fit

Audience trust comes first.

Every collaboration is reviewed to determine whether the company, product and campaign are appropriate for Home Stitchery Decor.

Sponsored relationships are appropriately disclosed, and editorial independence is maintained.

If your campaign looks like a strong fit, I’ll recommend the collaboration options that best align with your goals.

You don’t need to know which package you need.

Tell me what you’re trying to accomplish.

I’ll help you determine the best way to work together.

REQUEST A COLLABORATION

Let’s Talk About Your Campaign

Tell me a little about your company, what you’d like to promote and what you’d like the collaboration to accomplish.

Once your inquiry has been reviewed, I’ll follow up with the collaboration options that best fit your campaign.

Let’s create something worth watching, reading or sharing.

Connect With Me to Collaborate

Submitting an inquiry does not guarantee acceptance. All partnerships are subject to brand, audience, scheduling and editorial fit.