Best Shopify Apps for Craft Businesses
Running a craft business is about more than creating beautiful handmade products. You also need tools that help you sell, market, organize, and grow your online store.
One of the biggest advantages of using Shopify is the Shopify App ecosystem. There are thousands of apps designed to help small businesses automate marketing, improve customer experience, and increase sales.
If you're starting a craft business and still need an online store, you can create your own Shopify store here:
But not every app is necessary. In this guide, we’ll look at the best Shopify apps for craft businesses — tools that can help handmade sellers streamline their operations and scale their online shops.
If you run a handmade shop, craft brand, or creative business, these apps can help turn your store into a professional, scalable e-commerce business.
Why Shopify Apps Matter for Craft Businesses
Many craft businesses begin as creative hobbies. As your shop grows, managing everything manually becomes difficult.
Shopify apps can help craft sellers:
• Increase sales
• Automate marketing
• Improve the customer experience
• Build repeat customers
• Save time on daily tasks
Instead of trying to manage everything yourself, the right apps help your store run like a system that works behind the scenes.
For creative entrepreneurs, that means spending more time creating and less time managing technology.
Shopify Email – Start with Shopify’s Built-In Email Marketing
One of the most powerful tools any craft business can use is email marketing.
The good news is Shopify already includes a built-in email platform called Shopify Email, which is a great place for craft businesses to start.
With Shopify Email you can:
• Build an email list
• Send newsletters
• Promote new products
• Share blog posts
• Track campaign performance
Because it is integrated directly into Shopify, it is simple to use and beginner friendly.
For many craft businesses, Shopify Email is more than enough to get started with email marketing.
As your business grows, you may eventually want more advanced features such as deeper segmentation, automation flows, and advanced analytics.
If you reach that stage, you can upgrade to a platform like Klaviyo, which offers more advanced email marketing capabilities. Many businesses start with Shopify Email and move to Klaviyo later once their list and marketing needs grow.
The most important step is simply starting to build your email list early.
Judge.me – Product Reviews
Reviews build trust with potential customers.
Judge.me helps craft businesses automatically collect reviews after someone purchases a product.
Features include:
• Photo reviews
• Automated review requests
• Star ratings on product pages
• Review widgets
When shoppers see real people enjoying your products, they feel much more confident about purchasing.
This is especially important for handmade products, where customers want reassurance about quality before they buy.
Bundler – Product Bundles and Upsells
One of the easiest ways to increase sales is by offering product bundles.
Bundler allows craft businesses to create:
• Product bundles
• Volume discounts
• Mix-and-match promotions
• Buy-one-get-one offers
Bundles encourage customers to purchase more items together while also giving them better value.
For example, craft businesses often bundle items that naturally go together, such as:
• Tea towels with a matching dish cloth
• Body wash paired with lotion
• Pillow and blanket sets
My personal advice when selling products online is simple:
If you are going to sell milk, you should also sell cookies.
In other words, whenever someone buys one item, there should always be a natural companion product that makes sense to add to the order.
Bundles make that decision easy for your customers and help increase your average order value.
Pinterest Sales Channel
Pinterest is one of the best marketing platforms for craft businesses because it behaves more like a search engine than a social media platform.
People use Pinterest to search for inspiration, ideas, and products, which makes it a powerful tool for driving traffic to your Shopify store.
The Pinterest sales channel allows you to connect your Shopify store directly to Pinterest so your products can appear in Pinterest search results.
Benefits include:
• Automatic product pins
• Product tagging
• Shopping features
• Increased traffic from Pinterest
Pinterest can become one of the most powerful long-term traffic drivers for craft businesses, especially for visual products like handmade items and home décor.
Tailwind – Automating Your Craft Business Marketing
Another powerful marketing tool for craft businesses is Tailwind.
Tailwind allows you to schedule and automate your content across multiple platforms, including:
• Pinterest
• Instagram
• Facebook
Instead of manually posting every day, Tailwind allows you to schedule content in advance, making your marketing much more consistent.
This is especially helpful for craft business owners who are busy creating products, fulfilling orders, and running their shops.
With Tailwind you can:
• Schedule Pinterest pins months in advance
• Automatically post to multiple platforms
• Organize pins into board lists
• Maintain consistent marketing without daily effort
If you want a full step-by-step guide, I cover this in detail in my blog:
“How to Use Tailwind to Market Your Craft Business on Pinterest, Instagram, and Facebook.”
That guide explains how Tailwind can help craft businesses create evergreen marketing systems that continue driving traffic long after a post is published.
ReConvert – Post-Purchase Upsells
ReConvert helps you increase revenue after a customer has already completed their purchase.
It allows you to display offers on the thank-you page such as:
• Product recommendations
• Discounts
• Bundle upgrades
Because the customer has already decided to purchase, this moment is a great opportunity to offer one additional item that complements their order.
This strategy can increase your average order value without needing additional traffic.
Canva – Marketing Graphics for Your Craft Business
While Canva is not technically a Shopify app, it is one of the most valuable tools a craft business can use.
Canva helps you create:
• Pinterest pins
• Product graphics
• Blog graphics
• Email graphics
• Social media posts
Strong visuals are essential for handmade brands because customers often make purchasing decisions based on how appealing the product looks.
Clean product photos and well-designed graphics help your brand appear more professional and trustworthy.
How to Choose the Right Shopify Apps
It can be tempting to install a lot of apps, but more apps do not always make a better store.
A good rule is to focus on apps that support these key areas:
Marketing
Email marketing, Pinterest traffic, and scheduled content.
Customer Trust
Reviews and testimonials.
Sales Growth
Bundles, upsells, and promotions.
When used together, these tools create a powerful system for growing a craft business online.
Start Your Craft Business with Shopify
If you're planning to start selling handmade products online, Shopify is one of the easiest platforms to launch a professional store.
You can start your Shopify store here:
Shopify makes it simple to create a beautiful online shop, manage orders, and grow your craft business without needing advanced technical skills.
Final Thoughts
Running a successful craft business requires both creativity and smart business tools.
Shopify apps make it possible to automate marketing, build stronger relationships with customers, and increase sales without needing advanced technical skills.
By choosing the right apps, your craft business can grow from a small handmade shop into a professional online brand.
Start simple, test what works best for your audience, and continue building systems that support your creative business.
Affiliate Disclosure
This post may contain affiliate links. This means that if you click on a link and make a qualifying purchase, I may earn a small commission at no additional cost to you.
As an affiliate, I may earn from qualifying purchases through programs such as Shopify and other tools mentioned in this article.
I only recommend products, platforms, and services that I believe are genuinely helpful for craft business owners and creative entrepreneurs.
These commissions help support the tutorials, guides, and free resources I share here at Home Stitchery Decor.
Thank you for supporting my work.